Methodology of commercial analysis and planning, elaborated and developed by ROMA CONSULTING, for the definition of the commercial strategic priorities.
The application of ROMP tool is developed in the following steps.
Portfolio planning product.
Market and competition analysis - SWOT analysis.
Customer Identification "focus" and the criteria / evaluation weights.
Score and mapping of customers.
Customer distribution by strategic priority.
Strategic priority Customer correlation with the evaluation criteria.
Analysis of the positioning of each customer.
Identification of priority actions to improve the relationship with customers.